A Career Brand for the Industry

Strategic Branding ? In 2006 Explore for More was created ? By industry, for industry ? Cohesive approach to career attraction ? Defines industry and employers of choice Career Kits ? Positive impression of mining: ? before seeing the brochure 31% ? after seeing the brochure 83% ? Likely to consider a career in mining: ? before seeing the brochure 12% ? after seeing the brochure 23% MARS ? Mining Attraction, Recruitment, and Retention Strategy (2007-2010) ? Attract, recruit and retain a skilled workforce ? Increase participation of under-represented groups ? Dispel myths and misconceptions of the mining industry ? Inform and educate Canadians of career opportunities ? Promote and build upon industry best practices in workforce planning